Moni by [AI]
MONI is a rewards-based platform under Analytics Intelligence’s [AI] Collaborative Customer Intelligence initiative, offering personalized advertising and sales campaigns. I was tasked to research and develop a functional concept and mobile app UI tailored for Landmark Africa, the pilot users.
Challenge & Approach
Key challenges included aligning Landmark’s diverse audience needs with MONI’s capabilities and integrating real-time data for personalized rewards. I conducted competitor analysis, user research, and iterative prototyping, creating a streamlined, intuitive design to enhance user engagement.
Role/Services
Client
Landmark Group
Category & Year
Outcome
Delivered a user-centric app design optimized for Landmark Africa, enabling seamless reward redemption and personalized offers. This laid the groundwork for expanding MONI’s adoption across multiple sectors.