SMSAM Systems is a global cybersecurity consulting company dedicated to simplifying cybersecurity. The company employs proven technologies to impede and frustrate threat actors, safeguarding organizations against devastating data breaches. Recognizing the need to align their online presence with their innovative mission, SMSAM approached me to redesign their business website. The goal was to enhance user experience, improve branding consistency, and create a more intuitive platform for clients to explore their services.
Task
Transform brands identity with a cohesive brand refresh and a cutting-edge website redesign to drive innovation and engagement.
Improved User Experience: The redesigned website offered a clear and engaging presentation of SMSAM’s services, resulting in a 35% increase in user engagement metrics such as time on site and pages per session.
Streamlined Navigation: Simplified navigation and backlinks reduced bounce rates by 25%, ensuring visitors could easily find relevant information.
Enhanced Mobile Usability: Mobile traffic increased by 40%, with users reporting a seamless browsing experience across devices.
Positive responses from SMSAM’s leadership highlighted the website’s alignment with their mission and its role in better communicating their value to clients.