MyData Assistant
MyData lets teams ask for analytics in plain language instead of digging through messy data. The idea worked. The interface didn’t. I rebuilt the core experience around clarity, control, and a design system that could scale with the product.
Challenges
The platform’s concept was ahead of its time, but its execution held it back. Basic tasks like customizing a channel or setting a KPI took far more steps than they should have. Powerful features existed but stayed hidden, and a design language that had never been unified made the whole product feel improvised rather than built.
Role/Services
Client
Analytics Intelligence
Year
Process
- Audited pain points: combined existing user research with my own first-time-user walkthrough to surface friction the team hadn’t documented yet
- Partnered with engineering early to scope what was technically feasible, so design decisions wouldn’t stall in handoff
- Mapped user journeys to rank problem areas by impact vs. effort, then sequenced the redesign accordingly
- Prototyped and tested multiple workflow variants with stakeholders before committing to final flows
- Built a lightweight design system, just enough components and patterns to unify the product without slowing the team down.
What I Redesigned
Customizable Homepage
Replaced a fixed, one-size-fits-all dashboard with a homepage users can configure to surface the graphical reports they care about, not what the system assumed they wanted. Why it matters: Reduces time-to-insight; users land on relevant data, not a hunt.
Role Management, Reimagined
Turned static permission tables into a visual, editable org chart. Admins drag and drop to assign roles and see reporting structure at a glance, instead of parsing a settings table. Why it matters: Makes an abstract, error-prone task (permissions) spatial and intuitive.
Task Manager: From Endless List to Clear Tabs
The old task manager was one long list sorted by date, with no sense of progress. Rebuilt with Pending / Active / Completed tabs, giving users an immediate read on where things stand. Why it matters: Cuts cognitive load; users scan a state, not a timeline.
AI Chat Interface
Introduced a conversational UI where users chat directly with the assistant to generate, view, and download reports on demand, giving the platform’s core “ask a question, get an answer” promise a proper home. Why it matters: Makes the product’s smartest feature visible and usable, not hidden in a menu.
Settings, Untangled
Settings had become a dumping ground: every option on one overwhelming page, so confusing that users regularly contacted support just to change a setting. Redesigned into logically grouped tabs (user vs. organizational, for admins), with clear labels, short descriptions, and a search bar to jump straight to what’s needed. Why it matters: Self-service replaces support tickets.
Notifications: From Wall of Text to Inbox
Notifications were dense, single-line text blocks with no visual hierarchy, making it hard to tell what was urgent, read, or actionable. Redesigned using a familiar app-inbox pattern (clear read/unread states, grouping, scannable message hierarchy). Why it matters: Borrows a mental model users already know, so nothing needs explaining.
Outcomes
- Faster, more intuitive workflows across the platform, with new customization giving users real control over their view
- Previously underused features, like custom KPI tracking and multi-channel reporting, saw a sharp rise in engagement once surfaced properly
- Settings-related support tickets dropped, as users could self-serve through the reorganized, searchable settings
- A lightweight design system brought visual consistency and sped up future feature development
- Beta tester and client feedback repeatedly cited ease of use, better control, and faster access to insights,